2BalanceU


Heidi-camelride

Not so easy at it looks

Feeling the weary road warrior (and I know I am far from the worst), I try to seek perspective from that which I experience. In the last couple of months it has been everything from Silicon Valley and the network of industry specialists in social commerce to Kosovo and discussions on social enterprises and change agents to family gatherings in New England, to workshops for leaders in US cable, to local (Malmö, Sweden) discussions on entrepreneurship and social leadership to Abu Dhabi to discover opportunities for knowledge sharing and advising on how social strategy can be used.  My head is spinning, my heart is full and my body is worn out from flying cheap seats and changing time zones.  But the real result is that I feel more inspired to continue my work and the importance on teaching social strategy. (more…)

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Driven by the belief that knowledge is power and sharing is powerful, I dedicate my work to creating better understanding of the social tools that enable sharing of knowledge both in organizations and their stakeholders. The global benefit will be a greater use of knowledge resources to stimulate development and more effective and sustainable growth. Social begins with people.

The tools available today from new media to global networks and their events provide us with the ability to have far greater reach and impact with our social interactions. Handled wisely with strategic forethought, each one of us has the power to be a change-maker. With the right social strategy each organization has the power to make the world a better place, while improving their bottom line.

Social tools are not limited to new media or social media. They are the social interactions we have face to face that we support through online interactions. They are the communities we choose to support and participate it. They are the relationships that we develop and nurture over time that define us and the people that we interact with. They are the opportunities to interact with like minded people. When we understand how to use them more wisely.

http://sunnyside.vidavee.com/opentext/vidavee/playerv3/vFlasher_debug.swf/p19=movie1274166737848&d=A10E6B63023D8F6FCF76D9DA6A75790C&

Bringing all the elements of social together to consider the benefit and impact on organizations and their influence has become an increasingly important. To speak about being “a people oriented organization” social must be taken into account. My recent workshops in Egypt and Ethiopia followed by strategy sessions with a global company and executive trainings for business leaders have all had a common thread. In revising my presentation for the Ethiopia (note, 0.4% Internet penetration) to provide context, I removed the social media tools themselves(that all clients seem to want to jump ahead to). Doing this, the opportunities and the pitfalls of social became more distinct. I have returned to my “social optimization” theory that requires developing and maintaining mutually beneficial relationships for growth and sustainability in a social economy. This mean you have to look at how and why you interact with your human capital first BEFORE you apply to on-line tools. It is the cultivation part that is so critical and often overlooked.

The above presentation, of course, had much discussion that lead in different paths depending on the context for the audience. The workshops in Ethiopia and Egypt were more focused on growing businesses to compete in the global marketplace, and emphasized Networking and Communications. We spent a lot of time bringing clarity to their stories and finding context for growth. The corporate and executive presentation and workshops were held in northern Europe, and had more of a business strategy and Corporate Social Responsibility emphasis. Engagement and finding ways to be more effective were the focus of conversation.

A note regarding the video, as it may not have as much context without the accompanying dialog. Aired in 2002, its re-emergence explains the power of word of mouth and sharing things in social tools beyond their original intended use. I use it often in presentations because it touches beautifully on the feeling of discovering context and connecting to something greater than ourselves by listening.

On a personal note, I have to say that I am thoroughly inspired by the people and the opportunities that working in social strategy has presented. I work with interesting and companies and executives that recognize the need to prepare their organizations for the social economy in order to sustain their company’s and their markets’ futures. I devote part of my work to creating change through knowledge sharing in the networks where I feel it will have the greatest impact. In this part,I am both supporting economic growth through women entrepreneurs, especially in developing markets, as well as teaching for the academic and non-profit arena where there social tools can have immense impact on change and the next generation. I look forward to connecting to more people that are working in this cross-over area. For me, that is social optimization, as I get to learn, to teach, to be inspired, and hopefully to inspire some along the way.

Cultivating social business success requires renovating your communications to find value in your human and social capital. 2BalanceU’s methodology of cultivating a landscape for maximum added value of social communications tools (dialog not broadcast based) implementation. Achieve balance between listening and broadcasting for success in the new marketplace.

One of the beautiful things about being an entrepreneur is the opportunity to learn and make mistakes and learn more. After trying for three years to make 2BalanceU the portal for sharing resource recommendations around the globe, I realised we were going about it all wrong. The last thing we needed to do was to create yet another destination that fills our time, distracts us and requires us to learn how it works before we get anything out of it. The vision was right, empowering through simplified global knowledge sharing. But the approach was wrong.

What will emerge from the next version will amaze you with its simplicity and delight you. It will free you up by requiring less time and effort getting to what’s relevant from the sources you already draw from and others that provide information important to you. You will be more effective through greater accuracy in sending out what we wish to share to your intended audience. We have things pulling us in so many different directions, because we are multidimensional individuals. The knowledge sharing tool will come out this Fall. This new tool will be build as a cooperative effort between 2BalanceU and Off The Red with the input of several Advisory Members to ensure we have a sound business model for sustainability. The new site will have a new name (we are still working on that part) and logo, so keep posted and I will let you know when we have it.

2BalanceU remains as a consultancy that provides the vision, the network and input to the executive team. This enables me to continue my passionate work and study of how technology has enabled the evolution of the women’s sacred circle to the modern professional women’s network. I need to find someone to fund my PhD work, as it cannot be done by the former 2BalanceU as planned. (Ideas welcome…) I will also continue speaking at global conferences on social media and network optimisation as well as empowering women in leadership through knowledge sharing. I find this work inspiring and very fulfilling as a great way to really understand the different needs and tools around the world used for knowledge sharing. I will also continue to consult on Internet strategy, particularly on how to engage consumers in dialog.

So thank you for your notes asking, when will 2BalanceU be “live” again. I am so glad to see there is interest and I appreciate your support. I am sure you will be happy with what is coming soon.

One of the beautiful things about being an entrepreneur is the opportunity to learn and make mistakes and learn more. After trying for three years to make 2BalanceU the portal for sharing resource recommendations around the globe, I realised we were going about it all wrong. The last thing we needed to do was to create yet another destination that fills our time, distracts us and requires us to learn how it works before we get anything out of it. The vision was right, empowering through simplified global knowledge sharing. But the approach was wrong.

What will emerge from the next version will amaze you with its simplicity and delight you. It will free you up by requiring less time and effort getting to what’s relevant from the sources you already draw from and others that provide information important to you. You will be more effective through greater accuracy in sending out what we wish to share to your intended audience. We have things pulling us in so many different directions, because we are multidimensional individuals. The knowledge sharing tool will come out this Fall. This new tool will be build as a cooperative effort between 2BalanceU and Off The Red with the input of several Advisory Members to ensure we have a sound business model for sustainability. The new site will have a new name (we are still working on that part) and logo, so keep posted and I will let you know when we have it.

2BalanceU remains as a consultancy that provides the vision, the network and input to the executive team. This enables me to continue my passionate work and study of how technology has enabled the evolution of the women’s sacred circle to the modern professional women’s network. I need to find someone to fund my PhD work, as it cannot be done by the former 2BalanceU as planned. (Ideas welcome…) I will also continue speaking at global conferences on social media and network optimisation as well as empowering women in leadership through knowledge sharing. I find this work inspiring and very fulfilling as a great way to really understand the different needs and tools around the world used for knowledge sharing. I will also continue to consult on Internet strategy, particularly on how to engage consumers in dialog.

So thank you for your notes asking, when will 2BalanceU be “live” again. I am so glad to see there is interest and I appreciate your support. I am sure you will be happy with what is coming soon.

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