ROI on social media


I have been immersed in social media policy design for the last two weeks. The key seems to be more in finding clarity in both the definition and implications of social rather than the policy itself. After all strategically, we are not simply referring to playing with the latest technology and connecting for the social feel-good factor. Social is not just about communicating about the brand and products, but it is about the people that are part of the idea, the process, the product, the consumption and the profit of it. Before we can effectively implement policies we need to explain the “why.” The arguments for it are no different than the arguments for better business practices (but here are just a few): (more…)

Economic Downturn has the world in a buzz. Where are they buzzing? The numbers are clear, to keep the economy moving and engaged, they are returning to and joining new networks. LinkedIn experienced a 25% percent membership increase since September alone. The question of whether that is simply the cast offs resulting from financial markets failure or whether they suddenly hit their tipping point remains to be seen. Given that other networks (both virtual and face to face) seem to be experiencing similar gains. Facebook is increasing by over 10 million users a month.

What is drawing people in (connecting, job hunting, entertainment, reconnecting, building businesses, knowledge sharing,…)? Whatever the cause it is encouraging. I plan to explore the impact further. We must invest further both in time and money in networks. We know they build strength in communities through knowledge sharing and simplifying connection. But it is important to recognise the implications of obtaining new clients, build professional skills and personal skills, connecting to new distributors, channels and markets, creating a sense of community that increases satisfaction, exposing us to new ideas and approaches, and more.

Economic Downturn has the world in a buzz. Where are they buzzing? The numbers are clear, to keep the economy moving and engaged, they are returning to and joining new networks. LinkedIn experienced a 25% percent membership increase since September alone. The question of whether that is simply the cast offs resulting from financial markets failure or whether they suddenly hit their tipping point remains to be seen. Given that other networks (both virtual and face to face) seem to be experiencing similar gains. Facebook is increasing by over 10 million users a month.

What is drawing people in (connecting, job hunting, entertainment, reconnecting, building businesses, knowledge sharing,…)? Whatever the cause it is encouraging. I plan to explore the impact further. We must invest further both in time and money in networks. We know they build strength in communities through knowledge sharing and simplifying connection. But it is important to recognise the implications of obtaining new clients, build professional skills and personal skills, connecting to new distributors, channels and markets, creating a sense of community that increases satisfaction, exposing us to new ideas and approaches, and more.

Economic Downturn has the world in a buzz. Where are they buzzing? The numbers are clear, to keep the economy moving and engaged, they are returning to and joining new networks. LinkedIn experienced a 25% percent membership increase since September alone. The question of whether that is simply the cast offs resulting from financial markets failure or whether they suddenly hit their tipping point remains to be seen. Given that other networks (both virtual and face to face) seem to be experiencing similar gains. Facebook is increasing by over 10 million users a month.

What is drawing people in (connecting, job hunting, entertainment, reconnecting, building businesses, knowledge sharing,…)? Whatever the cause it is encouraging. I plan to explore the impact further. We must invest further both in time and money in networks. We know they build strength in communities through knowledge sharing and simplifying connection. But it is important to recognise the implications of obtaining new clients, build professional skills and personal skills, connecting to new distributors, channels and markets, creating a sense of community that increases satisfaction, exposing us to new ideas and approaches, and more.