Massimo enjoys Wine Tasting at iOS bootcamp, photo by Michiel Berger

Sometimes it is important to dig deeper into how things work.  As children we disassemble things or dissect them for better understanding of what we are really dealing with.  Last week I chose to immerse myself in such an experience provided by the Big Nerd Ranch’s Europe campus at Kloster Eberbach.  Okay, so the name speaks for itself, and the class was iOS programming (iPhone/iPad Apps). Having become a true adopter of both devices, my curiosity got the best of me. I re-discovered my inner geek, and renewed my respect for programming, after 15 years of strategy.

You may wonder what this has to do with social strategy.  A lot, is my answer, and here is why.  Social has to do with people, how they communicate, the tools they use, what results from their interaction, and impact from engagement. Quite rapidly the device of choice for communication is becoming the mobile handset.  Executives who were previously computer shy are now carrying around tablets and entering the world of electronic communication that way.  We teach using these devices as tools for sharing, for exploring, for deepening knowledge and for innovating.  It is important to understand what it takes to make these tools effective and how. Understanding the opportunities they present and barriers to entry from both creation and adoption of these tools is critical for strategic usage. Who are we trying to reach, how do they use the tools and what can we expect in the future are all critical questions to ask. (more…)