Okay, so I will admit it. Sometimes I get to wishing that I was in Northern California enjoying being part of the Valley’s pace, the face to face gatherings of like minds, the buzz of Social. After all, I am not just a geek, but a people person at heart. I am looking forward to taking part in the Rise of Social Commerce event hosted by Altimeter Group in Palo Alto. I hope to get my social strategy community face to face and California fix there. That is not to say there is nothing happening here. The Öresund region is alive and buzzing as well. Especially with organizations enabling collaborations like Media Evolution. (more…)

Here are some my takeaways from the Altimeter Group’s first event, The Rise of Social Commerce in Palo Alto. Before discussing the presentations, I have a few personal reflections. Face time is so critical. Having conversations with like-minded peers is empowering, validating and challenging all at once. Having the opportunity to directly say out loud “thanks for the retweet” with a smile rather than a :), gave me particular pleasure. The quality of participants and the genuine passion for the subject of the new social paradigm was impressive. It was a pleasure meeting you all. I look forward to continuing the conversation. So now to the presentation takeaways (slides and agenda here): (more…)

Avatars and their meanings The avatar we create or image we post is the profile we portray for the masses that learn and process information visually. Why are we not be more mindful of that when we post? Of course, this is logical, and we hear over an over that images are more interesting to look at than text. Our mothers advised that you never get a second chance to make a first impression. When was the last time you looked at your profile picture? Is your logo up to date? Does it say anything about your business, or is it just a fancy way of writing the name? “A picture speaks a thousand words.” Imagine that. A thousand words is certainly more than 140 characters or 100 word profile.